The New Rules Of Real Estate Marketing | Glennda Baker and Jo Wong
Glennda Baker: ...the biggest mistake that agents make online: just putting yourself out there and being worried how the world will think about you. Just do it. Your content will be great. You don't even need to be in it if you don't want to be in it. Just do it. You popstorefy them and you literally have made a product that is on rocket fuel for creators. We wanted to make sure that we solved the true pain points for the creator and... but how do we solve them best, right? Yeah, "done for you," my three favorite words. You are filled with knowledge. I have had the opportunity to sit down with Joe Wong live here at VidCon with 55,000 people.
Glennda Baker: Ladies and gentlemen, my name is Glennda Baker, I'm a real estate agent in Atlanta, Georgia, and this is Glennda's Guru. And today's sit-down, I am filming live from VidCon: 55,000 people over the next three days, and I am literally dying. I am here with the general manager of Pop Store, Joe Wong, and I cannot wait to get into this conversation. Joe, welcome to Glennda's Guru.
Jo Wong: Hi, Glennda! Hi, everybody! Lovely to be here. And how exciting to be doing this live from VidCon!
Glennda Baker: I know. I literally was like, "Wait a minute, like me? You want me there? I mean, I'm on the floor!" So I'm so excited to be here. So, Joe, before we get started, tell my audience who you are, what you do, and just give us the 411.
Jo Wong: Hi, everybody! I'm Joe Wong, general manager of Pop Store. If you're wondering what Pop Store is, think of Pop Store as your favorite LinkedIn bio tool-like a Linktree that you see on social media-but on steroids. So, we allow you to put all your content up there: everything about your life, from digital downloads, guides, listings, your favorite YouTube video, everything in one. So when someone clicks on that link, they know who Joe is, who Glennda is. It's like your home base on the internet, and that's what we've built.
Glennda Baker: I love it. I've got to tell you, so if you want to know what it is, all you have to do is click the link in my bio, because it will take you to the most beautiful and resourceful and easy-to-use everything about Glennda. You really have put together a product for all creators, but I mean, as a real estate agent, I absolutely love it, because all of the leads come into one place. And what do they say? Conversion happens in conversation, and conversation happens in the comments. And one thing that you guys did recently was put comment echo, DM echo, and it automatically goes out to them, and like I had to do nothing! I had to do nothing! So it really replaces so many different things. And before we get into it-I mean, obviously, I always want to jump straight into everything, but let me reverse a little bit-how did you get here? Like, have you always been in technology? Have you always... where did you start? Where'd you come from? Tell me all about Joe.
Jo Wong: I've always been in consumer technology. So I went... I did a very typical undergrad degree in economics because I was lost in life, not sure what I wanted to do, and I was like, "I think I could get a job if I studied economics." So I graduated from UNC Chapel Hill, and then decided to go into consulting first. And I had the opportunity to work with the top 50, like Fortune 250, consumer companies and consult and learn strategy for them. And that really became the foundation of my career in consumer technology across the globe. So I've now worked in Asia, in Europe, in the US, and I've done that across investing roles to strategy roles. And it's really given me a lens of like, how do we build amazing products and solutions for people? And that could be a creator, a real estate agent, it could be a retailer, a mom that's trying to sell merch online. How do we really bridge the gap between them and the consumers? That's what's really exciting for me.
Glennda Baker: Well, and I follow so many creators in different industries that have created a product that they show how they do it, they show while they're doing it on social, and Pop Store really is the bridge between the gap between the consumer and the creator. You really are the bridge. I say all the time, you can't scale handshakes, but you can scale this like nobody's business. So how does... what makes it so powerful? What makes it like so awesome and run so well?
Jo Wong: Yeah. So I think that the problem we're trying to solve is like today on social media, everyone posts, they capture a lot of likes and comments, but what is always missing is like, "Who do I know? Who is Joe that comments on my post? I don't know who she is, she's just JoeWong123," right? And that's the biggest problem. Like so if I want to reach out to them, I want to sell a merch product, there's no great way for me to reach out. And not just that, everyone's busy, no one wants to respond to comments, be like, "Tell me your email, let me reach out to you, let me send you the link." There's so much manual work that goes into managing social media, and most people don't have an assistant or a manager. And that's really why we built Pop Store, right? One, we have that beautiful hub like you talked about that has everything-it's your best business card to tell the world your story. But on top of that, we layer this technology layer to help you automate everything. Like you said, comment echo: you don't need to do anything, we look through all your comments, rank all your followers based on intent, we tell you who wants to buy from you, who just wants to engage with you. We automate all the manual tasks for creators, so you can focus on what you do best: creating content and selling properties.
Glennda Baker: Well, and it really... you know, my three favorite words in the English language are "done for you," and Pop Store really is a "done for you" product. You really do take out all of that manual, and you also take out what I think is kind of the spammy look to the links and all that stuff. I think that that's what... I am very aesthetically attracted to the product, but I'm also very aesthetically attracted to how you move it through the process, because it's very seamless, very easy to use on the front end and on the back end. So it's not only an amazing consumer-facing product, but it's a really easy product to use on the back end.
Jo Wong: Yeah, and you hit the nail on the head. That's what we wanted to create. No one has time to like learn something new. And I realized that because Pop Store started for the creator world, and most creators always come to me and tell me, "Oh, wait, I'm worried about selling. I don't want to push my merch, I'll seem too salesy. Wait, the algorithm will discount my post if it's too commercial, too salesy." And that's why we wanted to be really seamless: you don't have to do anything. We push it only when the timing is right, only when they have an intent, so you don't have to worry about alienating your followers that just want to follow along for engagement.
Glennda Baker: And you have... and yet you still don't have to lift a finger. That's really the beauty of it, right? Because that's what creators want. I don't want people to feel like I'm pushing something unnecessary on them, right? And you... I mean, I sit here and I think about it because real estate agents, like come on now, like am I really a creator? I mean, that's the thing. I think that most real estate agents don't think about themselves as creators, number one. And number two, they really struggle. And what I think that a lot of real estate agents don't understand is you are the consummate creator, because you have content all around you all of the time. You want to talk about trauma and drama and craziness, I mean talk to a real estate agent for God's sake! Why do you think that agents struggle?
Jo Wong: I think it's because we're all so ingrained to think about a creator as someone that's a lifestyle creator, does TikTok, you know, beauty content. I think we always... we all have that image in our head. But today, I think social media and being a creator is table stakes for all industries. Be it you're an agent, you're a solopreneur, you're a CEO, you have to be on social media, you have to make content. And that's what makes you a creator. A creator is anyone that uses social media to drive to an outcome, and that outcome is either "come to my listings," "work with me on a property." It could also be a beauty creator selling merch-it's all the same, using social media. You use social media to generate trust with your community, and you turn that trust into an outcome that you influence. That's a creator. It makes you an amazing creator. It makes someone who's selling, you know, like merch an amazing creator. It makes someone as a clinician an amazing creator. It's table stakes.
Jo Wong: ...gone are the days that they go like, "Oh wait, I saw your ad, I'm going to search you, I'm going to find you." We're all swiping, our attention span is so short. It is about you keep appearing in my feed, like, "Oh wait, she's talking about something interesting, let me follow her." "Oh wait, I resonate with that. I may not want to buy today, but I'm going to be part of a community." But when I'm ready, you're already top of mind for me. And I think that's what people don't realize: it's not just about the moment, it's about building that trust. Like you said, you can't scale handshakes, but you can scale trust on the internet, right? And that's really the beauty of social media today and how everyone can use it to power their business.
Glennda Baker: Well, and nothing emphasizes that more than live streaming. Because and you think about it, I mean it's been within the last 24 to 36 months AI has really taken over, and there's so much AI content, and you can make 50 videos in five minutes with all of this AI content, and never before has live streaming, live video been more important, because your audience wants to know that you're not faking it, that you're not fake. And you're exactly right: building that trust, the attention, the trust. But the communication leg of that is where Pop Store really, really shines, because you give me the ability to scale the handshake. You give me the ability to be in front of 43,000 people that watched my video, and you also make it easy for them to, one swipe, one click, get to me any way they want to. And that's what I love: no matter what they're looking for-they want to buy, they want to sell, they want to invest, they want me to speak at an event, they want me here-and with 55,000 people at VidCon, I am like, "Are you sure?" I asked Winnie, I said, "Winnie, do they want me? Do they realize how old I am?" I think I'm the oldest person on stage here, that's what... that's going to be my claim to fame. I'm going to say I was the oldest person on stage at VidCon.
Jo Wong: And I think the cool thing is this is also the first time-because we're doing a panel together on Saturday at VidCon-this is the first time that VidCon is featuring what I'm... what they're calling non-traditional creators. It's always been about lifestyle, beauty, gaming, the very traditional vertical that we think of, and this is the first year that we have real estate agents taking the stage sharing about their journey on social media, what it really means to be an influencer.
Glennda Baker: Well, I will... I got to tell you, somebody has already asked me if I was a gamer, and I'm like, "I am not a gamer." I mean, I was on my flight... "Oh, I'm going to speak at VidCon." "Oh, are you a gamer?" I'm like, "No, do I look like a gamer?" It just totally cracks me up. But I think though that one thing I love about VidCon is that anybody can be a creator. Everyone is a creator in today's world, and you have the ability... I mean, never ever before would I have had the ability to have 40,000 people, 4 million people watch a video, 89,000 people comment on a video, 173,000 people share a video. And now all of that, it just... it's so crazy to me. I can't believe I'm living in this world.
Jo Wong: ...there's so many tools out there that makes it so much easier for people to create content at volume, right? And if you... I still recommend for you to be in the videos, of course, because people are following you for trust and authenticity, but you can scale your time so much better by using AI as an enabler. And I think that's the part that people sometimes forget and miss out: it's not about AI replacing you, but it's about how you use AI to enable yourself to show up a hundred times more places, right? Because you have something to increase your productivity.
Glennda Baker: Well, for me, I think that AI's place in my content creation is to enable me to create better content, to really like help me come up with ideas and how to format it and and what is the friction for the consumer or the audience. I also think that it makes me incredibly efficient. You are proof of that, yeah. You make me so much more efficient, and so that's what I love. But let's kind of... tell me, if you were a... if you were a creator-you're a real estate agent, a creator, whatever kind of creator you are-where do you think that Pop Store has really been able to move the needle?
Jo Wong: Yeah, for the creator. Yeah, I think it's two parts that I... I think that we've really been successful at. I think one actually is just saving them a lot of time. So, like because we talked about AI enabling, like you said, all the automations, now you don't have to do it yourself. I have creators that tell me, "Save at least two hours a day. A day!" Just by using our technology to respond to help them to respond to comments, DMs, monitor their inbox for brand deals. That is two hours going back to creating content, right? Because everyone now is using social media either creating content or using it, like you said, to to be known as a real estate agent. That two hours can be put back to things that really matter that... that drives the outcome for you, right? So I think that's really been a huge win for me when I get those phone calls, to be like, "Joe, this is amazing. I'm saving two hours." And I think the second part is also because of Pop Store and now working with so many creators, I think it's also lowered the barrier for them to think about commerce. A lot of people are afraid to sell and put themselves out there because they're like, "Why would anyone want to buy my book, my PDF, my course?" But because Pop Store shortens that dis... we basically shrink discovery to checkout, because it's so much easier for you to discover all the content and buy it right there and then, that people go, "Oh wait, maybe it's okay, like I can put out something, people will buy." It inspires them to really get into commerce. That's been so inspirational for me to see: that evolution of people hesitant to now selling products, and then also then using our tool to automate to get more time back in their lives.
Glennda Baker: So I think what you've done is you've taken the best pieces that creators absolutely need, that they have to have-you've taken them from all different kinds of platforms and software, you shook it up in a bag, and you literally put out a product that is like rocket fuel. Am I... I mean, I just was sitting here and I was thinking to myself, I think that what they did... so you did exactly what I did. What... like there, we don't need to recreate the wheel. I mean, we know it needs to be round, and we needs... we know it needs to make the car go. We don't need to recreate it, right? What you do is you look at who has the best wheels, then you take those pieces and you glendify them, you popstorefy them, and you literally have made a product that is on rocket fuel for creators.
Jo Wong: I love that description! I love the analogy. That's really what we wanted to do: we wanted to make sure that we solve the true pain points for the creator. And how do we solve them best, right? Yeah, we take bits and see, we get inspired by how people have done it, and then we want to take it to another level, because I want creators who use our product to fall in love with it and fit nicely in their workflow. Because the last thing I want to do is create something new for them. For me to do... exactly, you do not create something more for me to do. "Done for you," my three favorite words. Exactly, done for you fits already in your day organically, so you don't have to think about it-"Oh, I already need to do this and I'm posting," but Pop Store automatically reads all my comments and studies my content. Fantastic, you don't even need to lift a finger, that's all... that's what we all want. No one has time to learn something new and try to figure out, like, "Oh, another app. Okay, great, I guess I'll open that today." No way, not in today's age. I don't want to... I don't want to do that.
Glennda Baker: Okay, so what are you excited about? What's on the horizon? What's coming down the pike? What can you tell my listeners that nobody knows? Like, I want to know, like what is coming, like with the Pop Store or in general? The world, obviously. Let's start in general and then you can give me the real juice.
Jo Wong: I think one of the things that... I don't know, I don't know about you, but I'm so sick of hearing about the 20,000 AI tools that everyone needs to use. And like honestly, and then there's this whole like fear of like, "AI is going to replace all of us." I think maybe in decades, not going to happen now. But I would encourage all of us to really think about how we truly build an AI agent that amplifies us, or use AI agent, like what we provide, to amplify your time. And you have to do it now, because the more data we're feeding into our AI agent, the better it can get. So don't wait to start.
Jo Wong: ...it's somewhere between my best friend, my best client, my therapist, like literally like every... all of my AI, I think I run stuff by. I want... I want to use it, and I know that if I ignore it... don't think that if you are not getting better, you're "Oh, I'm good, I'm good right here where I am." Trust me, you are falling behind, because everybody's passing you. So you have got to be on the front edge of the wave so that you don't get absolutely pummeled. It's like surfing, for God's sake-not that I've ever surfed, but I've seen people-and you've got to be on the front of the wave, because if you are on the back, you're getting hammered into the ground. And that's why I think it's so critical for people to embrace AI.
Jo Wong: And something very exciting-because you said that-that we're launching in a couple weeks, so this will be the first time we're talking about it, is our rebranded social engagement agent. Let me tell you what it does: when you set it up, you just put your handle-say, @jo.wong.sf, that's my handle-it goes through the last 50 posts that you've done to understand your type of content, your voice, and your caption, what resonates with the audience, right? Because I can see who comments, and what we then use that to build your social profile and like who Glennda Baker is, right? We... our AI agent will learn all that about you, so it can then help you respond to comments in your voice, DMs in your voice, automatically, if you... you can turn on a setting or put on manual mode, you can decide. And not just that, it will start looking at the intent of every single comment, and it will match it up to what you want to send them. So what I mean by that is imagine I commented on your post and go, "I've always wanted to move to Atlanta, like where do you... do you have something available in this neighborhood?" And if you set up your listings on Pop Store, I can go, "Wait, I need to send Joe the listing at 123 Banana Street." And then on a different post, if I go, "Oh, I'm relocating to Atlanta," we then send them your relocation guide, because I read the intent of the comment, all without you lifting a finger. All you have to do is tell the AI, "I have three things I want to push: my relocation guide, book a meeting with me, or like, hey, I have two listings to push: 123 Banana Street, 124 Banana Street." We study all this information for you and match it with the right follower, and you only need to set up once and train the agent so it's perfect on your voice. And we're constantly scraping and learning from your content. So if your content post today is "I'm at VidCon," and someone asks, "Where are you, Glennda?", I'll say, "I'm at VidCon," because you posted about VidCon, so I know exactly where you are. I'm constantly learning automatically for you, and that's going to be what we're launching in a couple weeks.
Glennda Baker: Oh, my stars! I am just about to dance in the street naked! I cannot believe that. I think I'm just going to like kidnap you for like the next like five hours and just sit down and just play with it. Oh, my gosh, talk about getting your time back! Go sit on your beach, do your listings, go stage a beautiful home, whatever you want to do. And this is the thing, is like so many people... okay, so I think it's called like parasocial, so you think you know me, but I have no idea who you are, right? So like you recognize me, you've been watching my videos, you've seen hundreds of hours of my video, I don't know you from Adam's House Cat, because I've never met you, right? And so what happens is that person's following you and they're engaging with your content and you're not engaging back with them. You posted and you ghosted, you didn't like the comment, you didn't comment back, and then they think that you don't love them, remember? Because they're in a relationship with you. I mean, it's the craziest thing, it's... I guess it's like me and like Brad Pitt, like I think that I know him and he has no idea who I am, which kills me, but that's another story. Anyway, I digress. So now with this, like Susie in Sarasota who has been following me and loves me and sent me a star sweater and I have absolutely no idea, it's going to comment back and say, "Oh, my stars and stripes, Susie, I thank you so much, you're amazing, let me talk to you about 123 Banana Street."
Jo Wong: Exactly. And for... for Susie, in this example, if you're not ready to go let AI respond on your behalf, you put it in training mode, put it in manual mode. It drops everything for you, you hit "approve," then it sends it out. But either way, it's still going to cut the time you require to comment and respond to comments and DMs by at least 80%. So like no matter... you can choose how much control you want to retain, or train it enough until you're ready to give it full control. So that's really what we've built, because I always want you, our creators, to feel totally in control, because like, at the end of the day, it's your content, your creativity, your community that sets you apart from any other creator out there.
Glennda Baker: Well, I am... I am on the floor and I am so excited. I'm telling you, if you see me dancing down the street naked in Anaheim, California, don't tell anybody. Everyone, please come to Anaheim if you want to see Glennda! You know what, I really feel at home here, because I have... I've been here many times to this convention center, and I was telling Scott, I said, "Oh, I'm going to stay over here at the Marriott, I love the Marriott brand." And I think that... this is such an efficient place to have this convention, it's amazing. So thank you, and thank you for inviting me. I don't even think... I don't even think I properly thanked you for inviting me. I will tell you, I am honored that you have included me, and so it's been a... it's been a pleasure to work with Pop Store, and you guys really have done a great job for me, and I appreciate that.
Jo Wong: I'm so excited to be here. I was telling Glennda, I like loved her content way back when, even I didn't own a property anytime soon, but like just the way you're so unfiltered on camera, so refreshing. I love it, and I'm sure that's why everyone's tuning in. I love the way you build trust and authenticity in such an organic way, and I think that's what everyone should learn from you, is like, how do you bridge that? How do you not have a different persona? Like it's a persona, but it's you.
Glennda Baker: It's me, yeah. It is still you, no matter what. You know what, that's what's been so great for me in social media. So I was the last kid picked on the playground, I barely graduated from high school, I didn't go to college, and so always... like I really just wanted to disappear. Like I... please, just let me sit in the back of the room and nobody pay attention to me. And it was such a mind... mindset shift to have all of the attention. And what social media really did for me was it allowed me to be myself and make no apologies about it. And you know, I'm not selling $50 million houses in Beverly Hills, I'm not selling $250 million penthouses in New York, I'm selling houses to your everyday Bobby and Susie, John and Joanie in Atlanta, Georgia. And the advice that I give, you can apply it anywhere in the world, and it's really cool to see people taking the advice that I give and being able to, you know, buy their first home, buy their next home, buy their dream home, and create generational wealth through real estate.
o Wong: Yeah, you're a true influencer, and that's really what got me so excited to continue building Pop Store: is like seeing those stories, every creator, every creator, every influencer, every agent I work with is such a unique POV, and they're truly impacting the lives of others. Be it like inspiring someone with the makeup routine-doesn't matter what it is-it's the kind of content they bring, that energy they bring to the world, that gets me excited as I show up for work every day.
Glennda Baker: When did you realize that creators were becoming real businesses rather than just people posting online?
Jo Wong: Yeah, I think like there's been such a shift in the creator economy. So like I would say a few years ago, creators all heavily dependent on brand deals, and that's all they want to do, right? Obviously they want Sephora, Zara to like sponsor them. And I think to as creators realize that this is a viable career-like, you know, top most Gen Z, the top three career goals actually be a content creator-and I think as more and more of them join this economy and go like, "Wait, I think this is my career," they're like, "Oh, I need to have more than one revenue stream." And that's when they started diversifying their revenue streams and realizing that they can't just rely on one source of income. I think that's when that mental shift happened, and I think that's like... I would say two to three years ago, I call them creator CEOs, because now they're like, "I am both a brand, a creator, and this could be my business, and like how else can I monetize?" You can monetize in so many different ways beyond brand deals. I think that's when the aha moment is coming for them. And it's always really interesting when you think about your journey, because like you've always been real estate first and then you fell into doing content before it was a thing for the real estate world, and then you then harness that power of social media to boost and... put your own business on a rocket ship. Yeah, I would say that creators are like the opposite, right? They've been always posting, creating content, then now they're like, "Oh wait, how do I then build a business around my content?" It's almost the opposite journey that they went on versus you and other agents. It's been really fun to see, and I think both will converge, because then like we talked about, everyone is now a creator, everyone can be a creator. So it doesn't matter which part you start, it will all end up in the same point: creating amazing content to drive to that right outcome for your business.
Glennda Baker: I love it. You know, I... I was talking about Michaela, she started with... or I started following her when she had 34,000 followers, she was working at Ulta, living in her parents' basement in Boston, and now she has 17 and a half million followers, she has her own makeup line, and she gets paid hundreds of thousands of dollars to promote, you know, different products. And I... and even me, you know, I... I have speaking engagements all the way through 2027 from people finding me on social media, and keynote speeches, and then collaboration deals. And so I... it really... I don't think that you really re... that people realize the opportunity in content creation. All right, so I've got a few rapid fire questions.
Jo Wong: All right, okay, are you ready? Yes.
Glennda Baker: What's the biggest mistake that creators make?
Jo Wong: Thinking that follower count is everything. It is not. And the most important thing is engagement and trust and community.
Glennda Baker: It is absolutely engagement. You don't need a million followers, you need a thousand people that will literally go to the mat for you. If you have... and you know, it took me a long time to figure out that everybody who followed me wasn't a fan. And... and that really kind of blew my... because I follow... why would you follow me if you're not a fan? And... so yeah, I think that... I think that follower count is highly overrated, and engagement is highly undervalued. And... but Pop Store is going to tell me who's my most engaged people. I love it.
Jo Wong: Exactly.
Glennda Baker: Okay, uh, the biggest mistake that agents make online?
Jo Wong: Just putting yourself out there and being worried how the world will think about you. Just do it. Your content will be great. You don't even need to be in it if you don't want to be in it. Just do it.
Glennda Baker: Well, you know, um, I have been doing live content from my bathroom, breaking it down from the bathroom, no makeup while I roll my hair, and that has been some of my highest engaged content, because I'm just talking about like, what am I going to do today? What did I do yesterday? What mistakes did I make? What... what did I see? What couldn't believe? And I've got another series coming up pretty soon that just is like behind the scenes. And I... I think that you don't realize there is content to be had everywhere, no matter what your interest is. And VidCon is like an amazing example of that. I mean, I just don't even know like where to start, it is blowing my mind.
Jo Wong: I personally love your car content, when you post from the Porsche.
Glennda Baker: As you know, I'm whacked out, I am wide open. It's so funny. So what you guys don't know is like, so they come in, they brief you, they're like, "We can hear you, your sound is good, look at this camera, don't look at that, have a conversation." The whole thing. Well, as you guys know, because you guys follow me all the time, you guys see me on video, you know... bad word. Somebody graded my profanity the other day, no lie, and they're like, "Glenda doesn't use profanity to... to make you listen. She sprinkles it like seasoning, it just falls out." And I'm literally... the lady comes in and... and she's like... and I'm like, "Oh, wait a minute, like there's people around, like I can't really say bad words." She's like, "Oh yeah, no, no, no bad words, there's children around." And I'm like, "Get out!" Which is like... because she's done really well. You've done so well. I've done so good. Of course, the man who tried to come in and get me, I was thinking to myself, "Thank God I've got security." Okay, all right. Um, one thing that AI will never replace?
Jo Wong: Your thought, your creativity. I would say your ability to think and be creative, and like creating content or finding listings or building that relationship with your buyers, sellers, investors, whatever it is, yeah, can never replace that.
Glennda Baker: Yeah, I think that... I... I get such a kick out of people talking about AI and how it's going to replace us and everything, and I... and I... I'll be very honest with you: AI has been... has been an absolute game changer, because people are leaning more into realness and authenticity than ever before. They think that everything is AI because so many people are misusing it.
Jo Wong: I think so. I mean, it's... we're going to go back to a world where everyone's like, "Oh my god, in real life, let's get back to our analog phones."
Glennda Baker: Yeah, in real life, analog phone. I will be honest with you, I don't think there is any time more important in my lifetime to be in real life. I went to the World Cup yesterday in Atlanta, I went to Morocco and Haiti. It was the first goal that they scored in 53 years, Haiti! Wow. And they scored first, and it was to like... I cried. I have... I don't have a dog in the fight, I've never been to Haiti, I've never been to Morocco-sure, I have friends from both places-but like, it's not like I was there. I was there with my family. It was such a bucket list item. And to be in the moment, to be in real life, that is so critical to your success, I think, right now, especially in life and also in business.
Jo Wong: And I worry sometimes, I think that that's one thing, is like everyone should still maintain the ability to make that connection, because you know, we're so used to being online, digital, now AI is helping us do a lot of texting, drafting emails, all that, but make sure that we still like go out in real life, still try to do all that in person, because that's one thing, relationship is one thing that AI could never replace, no, never replicate.
Glennda Baker: Well, and also like when you... when we finish today, you're going to get up and you're going to turn around and you're going to walk away from me. And you know... you know that you're going to debrief in your head how it went, what you thought, what I said, what you thought about me. And what I want you to do when you turn around and you walk away, I want you to be blown away by the time that we had together. I want you to know that you had 100% of my attention. I want you to know that I was invested in my time with you. And I think that when you talk about AI, no, there isn't any AI agent that is ever going to be able to replace that feeling that you have when you leave being with me. And I want my videos... when you watch my video, I want my audience to debrief just as if they were with me. I don't want you to be able to scroll to the next thing and... and just go on. For me, I want you to stop and think about, "Wow, she was telling me the truth. I trust her. She cares about me. She's passionate about real estate." And I think that that is a core foundation of any creator. If you can translate from the lens to the consumer that it's in... it's... that is... that is the money shot.
Jo Wong: Yeah, that's beautifully said. And I think that's what all real estate agents or anyone should take with them, right? It's like, how do you create content? How do you show up online, but represent yourself in the online moments, yeah? So that people will see that and be like, "I want to see her in person. I want to get to know her. Like, wow, I trust her." And when they meet you in person, they don't go away, "Who's that? Why is that a different human?" And I think that's really something to think about, like I don't think people give enough like credit for showing up as yourself, showing up your true self, and how do you add value to those around you, because we all still love that warm, fuzzy feeling at the end of the day, yeah.
Glennda Baker: Yeah. I... I... I think that... I think that now more than ever showing up in real life is going to have a value that you don't really realize. Okay, all right. You know, I got... you know, Joe, that's the only bad thing about Glennda's Guru, they give me an outline, I'm supposed to follow it, and Winnie will tell you it is like nailing down Jell-O. I mean, I... I'm... and I know that about myself, but I think that that's what you love. Number one, you never know where you're going to go. Number two, you know that you're going to have honest conversation and we're going to have a great time. Okay, let's see here... uh, creator or salesperson, which title is more valuable today?
Jo Wong: Creator. Yeah, 100%. It's everything we just talked about: is the authenticity, the trust, because creators do sell things so well, that...
Glennda Baker: This is the thing, is that creators compel you to take action. You don't have to sell anybody, because you are compelled to take action. Because you think about it, you... the reason that people buy 123 Banana Street is because I have compelled them by the description, the photos, the story behind it. You have... you are compelled to take action to hire me as your real estate agent, because you've been watching me-hundreds of videos-and you believe that if I can sell the wrong house and make it okay, you're like, "She must be a great real estate agent." You're thinking, "If she's not afraid to tell off the vice president of some Fortune 500 company, she's going to be a pitbull for me." And that's the thing, is like the audience is coming to their own conclusion about you before you even know it.
Jo Wong: And I think like when creators, before the word "creator" got coined, people first called them "influencers"-I'm not sure if people remember-and that's such a good word, because you're influencing others' decisions. You're influencing their purchasing decision, the way they think about something. That is a true creator, right? It's like that's why they're more powerful than salespeople, because like in their minds, it's like, "I just love your content, I love what you're saying." Oh, wait, subconsciously I'm getting influenced about the Banana Street apartment or whatever it is. It's the way you formulate my thoughts, and that's really true power in social media and creators: is that influence factor that I don't think people lean in enough or harness enough of, like, "How do I really create true influence?"
Glennda Baker: Well, when I do my videos, in my head I want to inspire, impact, and inform people. And I want to do it by being real, relatable, reliable, and relevant. And that is the whole umbrella of my content creation. And I think that if you use that framework, that it helps you build influence, impact, and income. I'm big into alliteration.
Jo Wong: I was just going to say, "Write this down, everybody." I like that. It's... I mean, you think about it, it's the honest-to-God truth, because if... if the videos that you make inspire, impact, or inform people, they're more likely to take action. And that's what's really critical. All right, so, Joe, where are we going? What have I not covered? I... I didn't even look at the outline. I'm on page one, I never flipped it. I... I love that, because I've taken us everywhere we need to go. Do you... is there something that I didn't cover that you're like, "Oh, Glenda, I got... I want to talk about this"?
Jo Wong: I think you covered a lot of it. I think the main thing we should leave everybody with is: don't be afraid to hit "post." Show up as yourself. Remember the three I's. That's right. Like, just do it. Yeah, just do it.
Glennda Baker: I mean, that's the thing, is like... it's not about post to perfection. And if you continue to try and post to be perfect, you are going to miss the purpose of being a creator. I'm actually a terrible content creator, because I look for perfection, and every day I try to remind myself to hit "post." So I will... this week, I will find the courage to just hit "post."
Jo Wong: Do you know what? I'm going to challenge you to do some live video. And you know what, I'm going to challenge you... people do not understand, if you hold your phone up and you're doing it, "Oh, that doesn't look good, delete." "Oh, that doesn't look good, I'm... I didn't say the right word, delete." You'll never get it posted, okay? But if you do live... this is the thing, is if you do live video, there isn't any question you can't answer. Like, you think about it, you are a great interview, like it is amazing. You are... you are filled with knowledge, and I think that you are missing an opportunity, because you're so passionate. And I think that it... so I'm going to challenge you, okay, to do live video.
Glennda Baker: All right, if people see me live, this is why... promise, Glennda?
Jo Wong: Got to do it! You got to do it! You got to do it!
Glennda Baker: Ladies and gentlemen, my name is Glennda Baker, I'm a real estate agent in Atlanta, Georgia. I have had the opportunity to sit down with Joe Wong live here at VidCon with 55,000 people, and I will tell you right now, this has been amazing. Joe is the general manager of Pop Store, and if you are looking for that one product that you cannot not have, Pop Store is it.
Jo Wong: Thank you so much for having me, it has been so much fun.
Glennda Baker: Thanks, Joe. And they can find you at get.pop.store, that is the website, go check it out. And my handle, because apparently I'm going live now, is @jo.wong.sf as well.
Glennda Baker: I love it. And as I always say, send me a text, tag me in a post, give me a call, that's what I love the most, because I'd love the opportunity to talk real estate with you today. See ya!