About Glennda Baker


Glennda Baker

Glennda Baker

Get to Know Me

Meet Atlanta real estate broker Glennda Baker. With over three decades of expertise, recognized as both a prominent social media influencer and industry leader. Glennda's expertise in the local market and global connections are unparalleled, making her the go-to source for real estate guidance worldwide. As the leader of The Diamond Squad, an all-female real estate team, Glennda has honed her marketing skills and out-of-the-box thinking to build a signature brand that is recognized and respected worldwide.

As an Atlanta Real Estate Associate Broker, Glennda brings an innovative marketing style coupled with superior networking skills to increase traffic and exposure for your home. With over 350,000 views a day across her video catalog, Glennda’s listings get the benefit of internet exposure unmatched by any other agent. With an extensive background in relocation, Glennda has worked with some of the country's largest corporations to help relocate their employees in and out of the Atlanta area. As a Certified Relocation Specialist, Glennda had the opportunity to assist clients such as Coca Cola, Delta-Northwest Airlines, Google, Bellsouth, AT&T, GE, UPS, Mead Westvaco, Lockheed, Toys R Us, Graphic Packaging, Microsoft, Blue Cross Blue Shield of GA, and Nike.

Industry leaders refer to Glennda as the most recognized face and voice in real estate, and she has earned the title of the Queen of Real Estate Video with over a million followers and over a billion views across her video catalog! Her love and passion for real estate are palpable in every video she shares, and she uses her platform to impact, inform, and inspire buyers and sellers all over the world to create generational wealth through real estate.  Glennda has been featured as a Real Estate expert in the Atlanta Journal-Constitution, Atlanta Business Chronicle, Forbes, Entrepreneur, CNBC, MSN, Yahoo Finance, StartUp Nation and Thrive Global.  She has also appeared as an expert Real Estate agent on the HGTV program Designed to Sell. In addition, Glennda has served as a moderator and panelist for numerous industry discussions and has been a featured speaker, keynote and guest speaker for Ryan Serhant, Lewis Howes, Vivian Tu and countless real estate focused podcasts featured on Apple Podcasts and Spotify.

A past committee chair for and member of the Atlanta Real Estate Board, Glennda has worked with the Professional Development Committee, creating continuing education and panel discussions to help Real Estate professionals excel in and increase their business. As a past member of the Ethics and Arbitration Committee, Glennda has had the opportunity to ensure that professional standards are held to the highest level of ethics and professional standards throughout our industry. In 2010 Glennda received the prestigious Captain of Industry Award recognizing leaders in the Atlanta Real Estate community.

As the President and CEO of Glennda Baker & Associates, Glennda and her team specialize in the purchase and sales of Atlanta homes, but make no mistake… from Buckhead to Beverly Hills, Marietta to Manhattan and everywhere in between, Glennda Baker & Associates combines local expertise with global connections. The Diamond Squad is equipped to guide you through buying or selling real estate anywhere in Atlanta, across the United States and around the world. Whether you're planning a move around the corner or across continents, Glennda Baker & Associates is here to help. Explore your options with confidence, and when you're ready, contact Glennda and The Diamond Squad to turn your real estate dreams into reality!

Glennda Baker

Atlanta Real Estate Broker | National Speaker | Industry Icon | Video Visionary

Awards & Recognition

  • Real Trends Top Real Estate Agents In the US, US News and World Reports
  • Coldwell Banker Realty Top 200 out of 118,000 agents globally
  • Coldwell Banker Realty #1 Medium Sized Team in Georgia
  • Founding Member, Zillow Advisory Board, 1 of only 20 agents nationwide invited to advise Zillow’s leadership.
  • Captain of Industry Award, the most coveted and highest award offered by Atlanta Board of REALTORS®
  • Phoenix Award, Lifetime Achievement Member, Million Dollar Club
  • Five-Star Circle of Service Award, Client Satisfaction Excellence
  • Young REALTOR® of the Year, Atlanta Board of REALTORS®
  • Award of Excellence & Rising Star Award, Top Sales & Performance Leadership
  • Genesis Award & Management Support Award, Agent Development & Mentorship Excellence

Keynote & Featured Speaking Engagements

  • Tom Ferry Summit 2025 (Dallas, TX), Achieved career milestone speaking on   Value & Visibility Over Vanity & Virality
  • Illuminate MLS 2025 (Jacksonville, FL),  Keynote Speaker for realMLS conference on authentic branding & video strategy
  • HousingWire Conference 2025, Main Stage Speaker on authentic connections through content
  • The Real Deal Miami 2025, Featured Panelist on content as capital and modern agent visibility
  • Rebel Conference 2025 (Columbus, OH), Keynote Speaker on leadership and building an authentic brand in a disruptive market
  • Oklahoma Real Estate Conference 2024 (Oklahoma City, OK), Top-requested speaker; session on social storytelling & client attraction
  • Inman Connect (New York, NY), Regular speaker & panelist on personal branding, video marketing, and influence in real estate
  • HOPE Global Forums (Atlanta), Panelist, Women in Business & Wealth Creation
  • Coldwell Banker GenBlue 2024 & 2025, Featured Speaker on social strategy and brand visibility

Featured Podcast & Media Appearances

  • The School of Greatness with Lewis Howes (Aug 2024), Real estate investment & wealth building
  • HousingWire’s RealTrending with Tracey Velt (Oct 2025),  Authenticity and connection through video
  • Atlanta REALTORS® Rundown (Jul 2025), Luxury branding and leadership
  • What Moves Her with Laura Ellis (Oct 2024), Authenticity & transparency in real estate
  • Real Estate Rockstars with Aaron Amuchastegi (Apr 2024), Creating viral video content that sells
  • Crazy Sh*t in Real Estate with Leigh Brown (May 2022), Unforgettable industry stories
  • ReminderMedia Podcast (May 2021), Relationship marketing through connection
  • The BPR Experience with Marki Lemons (Dec 2021), Social media storytelling for sales
  • Host, Sugar & Spice Real Estate Advice & Glennda’s Guru Podcasts

Leadership & Professional Affiliations

  • Tom Ferry Elite Coaching Client, Continuous development with the #1 real estate coach in the U.S.
  • Atlanta Board of REALTORS®, Director & Committee Chair, Ethics & Arbitration Member
  • Georgia Association of REALTORS® & National Association of REALTORS®,  Active Member
  • Young Council of REALTORS®, Past President
  • Powerhouse Atlanta, Past President
  • REALTORS® Political Action Committee (RPAC), Past Chair
  • Georgia Institute of Real Estate Board of Governors, Professional Development Representative

Brand Collaborations & Recognition

  • Featured Contributor,  Homes.com, REALTOR.comEstate Media, and CoreFact Marketing
  • Coldwell Banker Global Luxury, Strategic Marketing Collaborator
  • Named the Most Recognized Face & Voice in Real Estate Video
  • Creator of the viral brand series Sugar & Spice Real Estate Advice and Glennda’s Friday Favorites

Work With Glennda

As an Atlanta Real Estate Agent, Glennda brings an innovative marketing style coupled with superior networking skills to increase traffic and expedite the sale of your Atlanta home.

Let's Connect

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