How do I gain the trust of buyers and sellers and showcase my value as a local expert?
A question from Madeline in Texas
Dear Glennda,
I'm an agent in North Texas. I'm newer to the business, 2 years and 2 months. I'm looking for advice on gaining the trust of locals, showcasing my value as a local expert in my area, specifically the Collin County, advice on growing my social media as an agent, and really standing out. There are a lot of agents in this area. Thank you so much for being a fountain of knowledge and a true helping hand. I have been following your page since I started taking real estate courses back in 2021.
Dear North Texas Newbie,
Oh honey, first of all… thank you for the kind words, and congratulations on two strong years in the business. That’s no small feat, especially in a crowded market like Collin County. You’re not just surviving, you’re planting seeds, and now it’s time to make them bloom
🌸 Let’s talk trust, value, and visibility… the holy trinity of standing out when everyone around you seems louder, flashier, or longer-tenured.
🌟 1. Become the Mayor of Your Market If you want locals to trust you, show up like a local yourself.
🔹 Tour coffee shops and spotlight baristas.
🔹 Interview the PTA president or a local coach.
🔹 Highlight the best neighborhoods for trick-or-treating, Christmas lights, or tacos. People don’t just want a REALTOR®, they want a trusted voice in the community. So become it, not by screaming “buy/sell with me!” but by showing up consistently with helpful, hyper-local content.
📸 2. Use Social Media Like a Digital Front Porch Instagram, TikTok, and Facebook aren’t just platforms, they’re your modern-day yard signs.
✨ Showcase stories, not stats.
✨ Educate through quick tips (“3 things to know before buying in Frisco”).
✨ Share your face, your voice, and your why, you are the brand. The more “you” it is, the more people will trust it. We connect with humans, not highlight reels.
💎 3. Your Value? It’s You. Don’t sell like you’ve been here forever… sell like you’re here now, full of fire, facts, and follow-through. Say it loud:
“I may not have 20 years in the business, but I’ve got 20 years of hustle packed into my last two. My edge? I show up, I stay hungry, and I bring the receipts.”
🎯 Bonus Tips:
• Pick a content lane: Neighborhood deep dives, myth-busting reels, behind-the-scenes of your day.
• Be in the comments: Community pages, school groups, local events, engage genuinely.
• Share results, not resumes: “Got my buyers under contract after 3 offers!” is more powerful than “Top Producer.”
So, buckle up, buttercup. You’re not here to blend in, you’re here to break through. Your people are out there. Go show them what you’re made of.
✨ Sugar, spice, and a whole lotta sold signs in your future.
Feel my hugs, Glennda⭐